We may take a bit longer then our competitors to design the product as we are doing a lot of things in the background to enhance the visual product with the small backend nitti-gritties to make it faster, consume less bandwidth and optimise server resources. Even the search engines and various browsers are more than happy with it. Also thanks to the systematic CMS based approach, separation of data from the presentation ensure that once it is up and running, all future modifications/upgrades become super fast. These may includes simple text updations, changing color themes, adding additional features to even advanced stuff like changing the architecture/underlying softwares as well.